Identifying the Opportunity

RED Marketing can help you locate, refine and execute the right diagnostic imaging opportunity no matter what part of the development process you're in or where you're located. Our programs are customized for your exact situation. There are no "cookie-cutter" solutions. You may want to focus on a single opportunity, such as P.E.T. Or, you may have plans to open a full-service diagnostic imaging center offering all modalities. The RED experts will guide through every phase of your project, making your project scaleable for other locations and setting you on the path for profitable growth.

The RED process is generally a three-phase process:

During this phase, RED Will work tirelessly with tou or on your behalf to find the right opportunity given your unique situation. We will match your specific needs with a situation that gives you the best opportunity for success. We take into account your specific geographic considerations, financial situation and partnership options (especially importatnt if you're a non-physician entrepreneur). In most instances, RED will present you with 2-4 opportunities with a 60-90 day period for your evaluation and approval. During the processm we will be in constant contact with you, and give you weekly updates. We will analyze market data, look at location options, feel out any political implications and identifyopportunity "areas" where you can fill a market need and make an immediate impact.

Once we identify the opportunity, we move together to execute the plan. This phase includes business plan development, finalizing the structure of the new entity, equipment selection, procuring building plans, contractor selection, developing the operational and management structure, addressing operational and hiring issues, as well as assisting with licensing. This process normally takes anywhere from 3-6 months, depending on the complexity of the project. RED will be with youevery step of the way, and stay with you through opening and longer, if necessary. The RED fees vary for Phase II development, depending on our final level of involvement. Fees in this phase may be reduced in exchange for a small equity stake, if both parties agree.

Many people believe that "if you build it, they will come." This is simply not the case. In Phase III, RED Marketing will develop all of the necessary marketing materials. We start with naming and corporate identity. Then we make your brand come alive through brochures, your own web site, physician marketing programs, CD holders, field marketing support, open house assistance, doctor education materials, and newspaper ads (if needed). When it's all said and done, your facility will most likely have the best marketing materials in the area, all orchestrated beautifully for a pre-opening launch and complete follow-up once the center is opened. Along with development and physician training, marketing is one of our core competencies and an edge you should not be without. The time involved to build a thorough marketing program is usually 90 days, although in certain instances, this can be "fast-tracked" if necessary.

Generally, the entire process takes anywhere from 6-12 months, although some projects can be put on a "fast-track" schedule, requiring as little as 60-90 days.

Your situation is unique. We can outline the steps involved and the financial investment required to get started. The total amount varies according to our level of involvement. In some instances, RED will consider a reduction or waiver of certain fees in exchange for a small ownership interest in the new entity. We encourage you to start the process early, and talk to a RED representative today.